FiNN is a branding project currently under construction. They specialize in bespoke motorcycle parts and builds.
The brief for this branding was to use the shape of a custom bike built by FiNN and make the type fit into it. The owner also asked for the colour scheme to be a very light and blue and bright orange.
I attempted this but didn't think it looked nearly professional enough so I suggested two newer directions that still held the values of the original idea.
In option A I made a line shape that follows the form of the original shape, and then added the type.
In option two I wanted to give a more hands-on rustic look to contrast option A. To do this I kept the edgy and linear movement of the original shape reflected in the typography.