FiNN is a branding project currently under construction. They specialize in bespoke motorcycle parts and builds. 

The brief for this branding was to use the shape of a custom bike built by FiNN and make the type fit into it.  The owner also asked for the colour scheme to be a very light and blue and bright orange. 

I attempted this but didn't think it looked nearly professional enough so I suggested two newer directions that still held the values of the original idea. 

In option A I made a line shape that follows the form of the original shape, and then added the type. 

In option two I wanted to give a more hands-on rustic look to contrast option A. To do this I kept the edgy and linear movement of the original shape reflected in the typography.